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Big Data is Pushing Marketing Real-Time

Real-time marketing refers to being able to reach customers right at the moment they need or will respond to your message. Traditional marketing is pre-scheduled based on best-practises, seasonality or on the schedule of the brand. Real-time marketing is logically scheduled based on the behavior, persona and location of the target recipient.



Content is the present and future of marketing

Companies send us information all the time - it's just that most of the time it's not very relevant or valuable.

That's what makes content marketing so intriguing in today's environment of thousands of marketing messages per person per day.

Five Content Marketing Trends to Watch in 2017



Brand Twitter TOOLS
APPLE @AppleMusic Sprinklr
Google @Google Conversocial
Coca Cola @CocaCola_es Sprinklr
IBM @IBM Percolate
Toyota @Toyota/@Toyota_Esp Spredfast
Samsung @SamsungMobileUS Sprinklr/TweetDeck
Microsoft @Windows/@Microsoft Sprinklr
GE @generalelectric Percolate/Twitter
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