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Big Data
is Pushing Marketing Real-Time
Real-time marketing refers to being able to
reach customers right at the moment they need or will
respond to your message. Traditional marketing
is pre-scheduled based on best-practises, seasonality
or on the schedule of the brand. Real-time
marketing is logically scheduled based on the behavior,
persona and location of the target recipient.
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Content is the present
and future of marketing
Companies send us information all
the time - it's just that
most of the time it's not very relevant or valuable.
That's what makes content marketing
so intriguing in today's environment of thousands
of marketing messages per person per day.
Five
Content Marketing Trends to Watch in 2017
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| Brand |
Twitter |
TOOLS |
| APPLE |
@AppleMusic |
Sprinklr |
| Google |
@Google |
Conversocial |
| Coca Cola |
@CocaCola_es |
Sprinklr |
| IBM |
@IBM |
Percolate |
| Toyota |
@Toyota/@Toyota_Esp |
Spredfast |
| Samsung |
@SamsungMobileUS |
Sprinklr/TweetDeck |
| Microsoft |
@Windows/@Microsoft |
Sprinklr |
| GE |
@generalelectric |
Percolate/Twitter |
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